Gwyneth, is that you?

I love it when fashion magazines think out of the box and come up with highly creative spreads. Harper Bazaar's fashion editorial using the Simpsons was a pop-cultural feat; and Leo Di Caprio and Gnut were the epitome of cool in Vanity Fair's May 2007 issue.

W Magazine was trying to think in the same vein for its September 2007 issue with Gwyneth Paltrow.The result is very, very odd. Gwynny does not look like herself at all...that or she is intentionally trying to model a hundred pounds worth of foundation.She also does a Ratatouille by posing with a mouse. Can it get any stranger than that? This is one for Ripley's or a circus...not a fashion rag.