Stay Cool Longer With 'Pre-Fall' Fashion Season

floral dress fashion Floral patterns are always a big summer hit, but in the past, once the fall season rolls around florals begin to disappear from stores. However, with global temperatures on the rise and warmer fall seasons a global reality, it has given rise to a new season called 'pre-fall'.

Pre-fall has really given retailers an important extension to the quasi-summer fashion season because with the standard fall season comes the inevitable transition to heavier weight fabrics like cashmere and wool. But warmer Septembers have made selling wool and cashmere considerably more challenging. With the advent of the 'pre-fall' season, retailers can begin showcasing fall colours but can do so with garments that are lighter weight and still have some summer-pattern carry-over.

So don't sweat your way into fall with heavy fabrics, when you can stay cool with pre-fall fashion!

* Photo - Catherine Malandrino floral jersey dress

TAGS: Fashion, Florals, Prefall, Seasonal